Embracing the Tropes: How I Rescued My Writing Business and Found Joy in Trope-Driven Romance

In 2020, the world was in turmoil. The U.S. election was one of the most contentious in history, and the pandemic added a layer of uncertainty to almost every aspect of life. My writing business was no exception. As a full-time author, I faced the terrifying reality that my career, which I had spent years building, was on the brink of collapse. The usual strategies weren’t working, and I needed to adapt quickly or risk losing everything.

The Turning Point: Discovering the Power of Tropes

In the midst of this chaos, I embarked on an intense period of market research. I studied bestsellers, analyzed reader preferences, and identified trends that were consistently performing well. What I discovered was simple but powerful: tropes were not just popular—they were essential. Readers craved stories that hit familiar beats, with beloved themes and dynamics that they could dive into without hesitation.

Tropes are the building blocks of genre fiction. They are the recognizable themes, characters, and plot devices that create an immediate connection between the reader and the story. Think of them as the comfort food of literature—they’re satisfying, predictable in the best way, and leave readers craving more.

Why Tropes Are a Writer’s Best Friend

Tropes are incredibly useful when plotting a story. Like a well-constructed blurb, a trope gives you a clear roadmap to follow. It sets up expectations for the reader and provides a framework within which you can craft your narrative. Whether you’re a plotter or a pantser, having a trope in mind helps guide your story’s direction, ensuring it remains focused and engaging.

Using Tropes to Plot a Story

When I sat down to write my “Making It” series, I leaned heavily into popular tropes to create stories that were not only marketable but deeply resonated with readers. Take “Making It Forever,” for example. This novella is rich with the classic “rich guy/poor guy” trope, a favorite of mine.

Here’s the blurb:


“Being rich isn’t about the things we have, but about the love we share.”

In a world where wealth reigns supreme, Ezra Bennett, a former Olympian haunted by a career-ending injury, finds himself in the orbit of Gabriel Monroe—a billionaire influencer. While Gabriel basks in the glow of affluence and success, Ezra navigates the shadows, working as a janitor within Gabriel’s glittering empire.

Their lives couldn’t be further apart—Gabriel, a symbol of power and privilege, and Ezra, a man molded by adversity and the stark realities of poverty. Fate, however, orchestrates an unexpected convergence. As Ezra toils amidst Gabriel’s lavish world, an invisible thread weaves between them—a connection fueled by Ezra’s silent admiration, stark contrasts, and a shared understanding born from vastly different worlds colliding. Will Ezra and Gabriel defy the boundaries set by society’s hierarchy, or will the gaping divide between their lives extinguish the spark of their unlikely romance?

Making It Forever is a steamy story about two men, total opposites, who discover love is more important than anything else in the world. It’s the seventh book in the Making It series, and it may be read as a standalone story.

This story exemplifies how a strong trope can shape the entire narrative. The “rich guy/poor guy” dynamic is more than just a backdrop—it drives the characters’ interactions, their internal conflicts, and the story’s emotional stakes. Gabriel’s wealth and influence contrast sharply with Ezra’s struggles and resilience, creating a tension that keeps readers hooked.

My Favorite Tropes to Write About

  1. Second Chance Romance:
    • Why I Love It: There’s something inherently powerful about love that gets a second shot. The history and unresolved emotions between the characters make for deep, meaningful conflict and a satisfying resolution.
    • How I Use It: I start by crafting a rich backstory—why the characters broke up and what circumstances bring them back together. The tension comes from their shared past and the question of whether they can overcome it to find happiness again.
  2. Age Gap:
    • Why I Love It: The age difference introduces natural challenges and different life perspectives, making the relationship dynamic and often provocative.
    • How I Use It: I explore the characters’ internal and external conflicts, from societal judgments to personal insecurities. The contrast between youthful energy and mature wisdom can add layers of complexity to the romance.
  3. Boss/Employee:
    • Why I Love It: The inherent power imbalance and the forbidden nature of the relationship add instant drama and stakes.
    • How I Use It: This trope often involves navigating the thin line between professionalism and personal feelings. The tension comes from the characters’ need to maintain boundaries while their attraction grows.
  4. Rich Guy/Poor Guy:
    • Why I Love It: This trope plays with class differences and wealth disparity, often adding a ‘Cinderella’ element that readers find irresistible.
    • How I Use It: The story focuses on the challenges and misunderstandings that arise from differing lifestyles. The romance becomes a way to bridge these divides, showing that love can transcend societal barriers.

Conclusion: Tropes as Tools for Success

If there’s one thing I’ve learned from my experience, it’s that tropes are a writer’s best friend. They provide structure, guide your storytelling, and connect deeply with readers. Whether you’re looking to rescue a struggling writing career, like I did, or simply want to create stories that resonate, embracing tropes can lead you to success. So, the next time you sit down to outline your story, start with a trope—it just might be the key to unlocking your next bestseller.

Exciting news! The entire Making It series is currently on sale for just .99 each! This is the perfect opportunity to dive into these trope-driven novellas and see firsthand how I weave classic romance themes into engaging, emotional stories. Whether you’re a reader who loves a good love story or a writer looking to do some market research, this sale is an excellent chance to explore how tropes can create compelling narratives. Don’t miss out—grab your copies today and enjoy the journey through the Making It series! The buttons below will take you to your favorite stores!

Mastering the Art of Writing a Book Blurb: My Step-by-Step Process

Writing a book blurb is one of the most daunting tasks for many authors—myself included when I first started out in publishing back in 2016. The thought of condensing an entire story into just a few short paragraphs was intimidating, to say the least. But after writing dozens of blurbs, I’ve refined a formula that works every time. In fact, I now write the blurb before I even begin outlining the story. Why? Because the blurb is the heart of your book; it tells you and your readers what the story is truly about.

Here’s how I do it:

1. Start with a Line of Dialogue

I always begin with a line of dialogue that captures the essence of the story. This line should be something that resonates with the core of the narrative and hints at the emotions or conflict that drive the plot. It’s your hook—the first impression that draws readers in.

Once I have that line, I place it in bold letters at the very top of the blurb. It’s a way of giving potential readers a taste of the voice and tone of the book right from the start.

2. Introduce the First Main Character

The next step is to write a paragraph from the perspective of one of the main characters. This paragraph should give readers insight into who this character is, what they want, and the challenges they’re facing. Focus on the emotional stakes and what’s driving this character forward. Make sure it’s engaging and leaves readers wanting to know more about this person’s journey.

3. Introduce the Second Main Character

After establishing the first MC, do the same for the second one. This paragraph should highlight their personality, their struggles, and how their path crosses with the first character’s. This creates a dynamic tension and sets up the relationship that will be central to the story. Remember, in romance, the chemistry between your characters is everything—let it shine through here.

4. Wrap It Up with a Teaser

The final paragraph is where you bring it all together. Summarize the main conflict or dilemma that these characters face, and leave the reader with a sense of anticipation. This is your last chance to entice them to pick up the book, so make it count. Use this space to tease the drama, the romance, the stakes—whatever makes your story unique and irresistible.

5. Keep It Short and Sweet

One of the biggest challenges in writing a blurb is keeping it concise. It’s tempting to include every subplot and nuance, but less is more. Focus on the main plot and the primary emotional arc. The goal is to give readers just enough to intrigue them, not to overwhelm them with details.

6. Remember the Tone

Match the tone of your blurb to the tone of your book. If it’s a lighthearted romance, let that playfulness come through. If it’s more intense, make sure your blurb reflects that. This helps set reader expectations and attracts the right audience for your story.


By following these steps, I’ve found that writing blurbs has gone from being something I dreaded to something I look forward to. It’s become an essential part of my writing process, giving me clarity on the story before I even begin outlining. If you’re an author who struggles with blurbs, give this formula a try. It might just make the whole process a little less daunting—and a lot more fun.

Here’s an example from my novella, Making It Fierce.

“Please, don’t look at me.”

Elijah Stevens once epitomized strength and valor. He spent 14 years of his life in the Marines, but an accident left him disfigured and ashamed. Returning to his hometown, he finds solace in the loving embrace of his grandmother. Frightened of being pitied, he struggles to find meaningful work, until his granny points out he has the voice of an angel.
Now Elijah is a successful audiobook narrator and voice actor. He’s made peace with his life in the shadows, until one day while narrating a romance novel, he realizes he’s never been lonelier in his life.

Lucas Crane hosts a popular radio show, and his soothing voice and sense of humor have earned him a devoted fan base. Lucas never lacks for male attention, but he’s never met a man who held his interest beyond three dates. That changes when he meets an extremely shy voice actor, who insists on recording a commercial in the dark. Intrigued by this mystery man, Lucas pursues him, but soon despairs of ever breaking through the sad man’s walls. Until one day, the barriers to Elijah’s heart begin to crumble.

Making It Fierce is a love story between a stubborn man afraid of his reflection in the mirror, and the bright, funny man who coaxes him out of the shadows. The authors love tropes, and here you’ll find opposites attract, a military man, hurt/comfort, and more.

Happy writing!

All About Daniel

Interviewer: Hi, Daniel! Thanks for taking some time out of your busy schedule to chat with us. For those who haven’t met you yet, could you tell us a little about yourself?

Daniel: Hola! Sure thing. My name’s Daniel Beltran, and I’m the head cook at Fireside Forge, the brewery my best friend Finn runs in Richmond. I’m originally from Guadalajara, but I’ve made Richmond my home for the past few years. I love being in the kitchen, experimenting with flavors, and creating dishes that make people feel good.

Interviewer: That sounds like a perfect fit for someone who’s a Cancer. How do you think your zodiac sign influences your personality?

Daniel: Oh, I’m definitely a Cancer through and through. I’m all about nurturing the people I care about, which is why I think I love cooking so much. It’s my way of taking care of others. But being a Cancer also means I feel things deeply—whether it’s love or loneliness, I experience it all in a big way. Sometimes that’s hard, but it’s also what makes me who I am.

Interviewer: Speaking of loneliness, you’ve been pretty open about your struggles with love. How has that been for you?

Daniel: Yeah, love hasn’t been the easiest for me. I’ve had my heart broken a few times, and it’s made me a little hesitant to put myself out there again. I guess I’ve always felt like I’m just waiting for the right person to come along, but so far, that hasn’t happened. It’s tough being in Richmond, away from my family and culture, especially when you don’t have someone special to share it with.

Interviewer: You’ve mentioned that you’re considering moving back to Mexico if things don’t change. What’s behind that decision?

Daniel: Richmond’s been good to me, but there’s a part of me that’s never stopped missing home. I’ve been feeling more and more like it might be time to go back. If I can’t find what I’m looking for here—a sense of belonging, love—then maybe it’s time to try somewhere else. Guadalajara is calling me back, and I’m seriously thinking about answering.

Interviewer: But before you pack your bags, there’s someone new in your life, right? Can you tell us about Max?

Daniel: (Smiles) Max… He’s something else. He’s this incredible food blogger who’s taken the culinary world by storm. We met when he came to Fireside Forge to write about the place, and there was just… something between us from the start. We connected in a way I hadn’t felt in a long time. It was exciting, like a spark I’d been missing. We fell hard and fast, but, well, there’s a twist in the story. Let’s just say not everything is as perfect as it seems.

Interviewer: That sounds intriguing! Without giving too much away, what can readers expect from Electric?

Daniel: They can expect a lot of passion, some intense moments, and maybe a few tears. My journey with Max isn’t an easy one, and there are definitely some obstacles we’ll have to face. But at its core, Electric is about finding love when you least expect it and deciding how far you’re willing to go to keep it. It’s a story of taking risks, which, for a Cancer like me, isn’t always easy, but it’s necessary if you want to find happiness.

Interviewer: We can’t wait to read more about your story in Electric! Before we wrap up, where can fans keep up with you online?

Daniel: You can find me on Instagram at @NowhereBoy. It’s where I share a bit of everything—my cooking, my thoughts, and sometimes just the little moments that make life interesting. I’d love to connect with everyone there.

Interviewer: Thanks so much for sharing with us, Daniel. We’re excited to see where your journey takes you next!

Daniel: Gracias! I hope everyone enjoys the ride. It’s going to be an unforgettable one.

Preorder your copy today from your favorite online bookstore. Electric, which is coming this October, is available at Amazon, Apple Books, Barnes & Noble, Google Play, Kobo, and Smashwords.

The Journey of Writing ‘Serve’: From Concept to Bestseller

I’m excited to share the journey of writing my second novel, ‘Serve,’ which holds a special place in my heart. As a huge tennis fan, drawing inspiration from my favorite players, Roger Federer and Carlos Alcaraz, was a dream come true. ‘Serve’ was a labor of love, born from my passion for the sport and my desire to tell a compelling MM romance story. Let’s dive into how this book came to life!

The Inspiration Behind ‘Serve’

‘Serve’ was my second novel, and it was a bit of a struggle to write as I was still learning the craft. Now, with over two dozen novels published, writing has become much easier. The main character, Tyler Florman, was inspired by none other than the legendary Roger Federer. His grace, talent, and poise on the court were qualities I wanted to imbue in Tyler. And, I have always had a huge crush on him.

The Blurb

Here’s a little taste of ‘Serve’:

No More Secrets

Everything Tennis champion Tyler Florman touches turns to gold. Winning is easy, but fame comes with a price. Living in the closet in exchange for riches and honors was second nature, until he met the younger man who conquered his heart.

Chip Carter has turned a childhood trauma into a career saving lives. As an EMT, he’s never found time for love, but all of that could be about to change when he rescues the famous, older athlete who steals his heart for the very first time.

Avoiding love is second nature for both men, until they meet that special someone worth fighting for. The odds against Chip and Tyler look insurmountable. But can Tyler leave the safety of the closet, and win Chip’s love at the same time?

Welcome to Hidden Creek, Texas, where the heart knows what it wants, and where true love lives happily ever after. Every Men of Hidden Creek novel can be read on its own, but keep an eye out for familiar faces around town! This book contains an eccentric blue-haired aunt, a spurned blackmailer, and a whole lot of balls.

The Struggle and Triumph

Writing ‘Serve’ was a challenging yet rewarding experience. I was still honing my skills as a writer, and every page felt like a new learning opportunity. There were moments of doubt and frustration, but my love for the characters and their story kept me going. Tyler and Chip’s journey from avoiding love to finding it in each other was a powerful narrative that I was determined to tell.

Learning the Craft

Over the years, with each novel I’ve written, my process has evolved. Writing has become more intuitive, and I’ve gained confidence in my storytelling abilities. ‘Serve’ was a pivotal moment in my career, teaching me the importance of perseverance and passion.

What’s Next?

I’m excited to continue exploring new stories and characters. Each book is a new adventure, and I can’t wait to share more with you all. Thank you for being a part of this journey with me! I’m currently working on the second book in the Burning Hearts series, Electric.

Stay tuned for more updates and behind-the-scenes looks into my upcoming projects. Your support and enthusiasm mean the world to me. To preorder Electric, click here and you’ll be taken to your favorite online bookstore.

Oh, and in case you were wondering, the novel Serve has a unique book cover on Amazon, since it was originally part of an exclusive Amazon series. To read Serve, you can purchase it from Apple Books, Google Play, Kobo, Barnes & Noble, Smashwords, and Amazon.

Understanding the “Gay Bear” Identity: Celebrating Body Positivity and Masculinity

When we talk about “bears” in the LGBTQ+ community, we’re not referring to the woodland creatures but rather a unique and vibrant subculture within the gay community. The term “gay bear” describes larger, often hairy gay men who embrace and celebrate body positivity and masculinity. Let’s delve into the origins, significance, and social impact of this identity.

Origins of the Bear Identity

The concept of the “bear” as a gay identity dates back to a 1979 article in The Advocate, a prominent LGBTQ+ magazine. This article categorized gay men based on their appearance, and from this, the bear identity began to take shape. Over the years, bears gained traction and evolved into a celebrated part of the LGBTQ+ community, representing a departure from stereotypical notions of male attractiveness.

Embracing Body Positivity

A core aspect of the bear identity is the celebration of body types that fall outside conventional standards of male beauty. Bears promote self-love and acceptance, encouraging individuals to embrace their natural bodies. This message of body positivity is crucial in a society that often pressures people to conform to unrealistic physical ideals. For me, this is my favorite thing about a cuddly bear. Not everyone is a skinny twink who you can barely recognize because of all the filters they use on social media posts. And FYI, I’m a bear admirer, not an actual bear. I’m too skinny, but I have been called an otter on multiple occasions! An otter is a thinner version of a hairy bear in case you were wondering.

Building a Strong Community

The bear community is known for its inclusivity and sense of belonging. There are bear-specific bars, clubs, social groups, and even annual events like bear Prides, where members of the community come together to celebrate their identity. These spaces provide a safe and welcoming environment for bears to express themselves and connect with others who share similar experiences and values.

Social Media Trends

On social media, the bear identity is often highlighted for its positive attributes, including:

  • Confidence: Bears are admired for their self-assuredness and comfort in their own skin. This confidence is seen as highly attractive and inspiring.
  • Masculinity: Bears challenge traditional beauty standards by representing a different kind of masculine appeal, one that values authenticity over conventional aesthetics.
  • Community: The strong sense of belonging and acceptance within the bear community is often showcased, emphasizing the supportive and tight-knit nature of this group.

It’s important to note that social media trends can sometimes be lighthearted and generalized. However, the core message remains clear: the bear community is a testament to the power of body positivity and the celebration of diverse forms of masculinity within the LGBTQ+ community.

Conclusion

The bear identity within the LGBTQ+ community is a powerful example of how diversity and acceptance can create a vibrant and supportive subculture. By embracing body positivity and redefining masculinity, bears challenge societal norms and inspire others to do the same. Whether through social media trends or real-life community events, the bear identity continues to make a significant impact, reminding us all of the importance of self-love and acceptance. Enjoy my first bear romance novel, Ignited, which is available at Amazon, Apple Books, Google Play Books, Kobo, Nook, and Smashwords. It’s also available at the Cruz Publishing bookstore, where I earn a higher royalty!

Beauty Within the Beast: A Timeless Tale of Transformation

Breathing New Life into Classic Tales: The Journey Behind “Making It Fierce”

When I sat down to write “Making It Fierce,” I knew I wanted to tap into the timeless magic of a story that has captivated hearts for generations: Beauty and the Beast. There’s something uniquely compelling about the transformative power of love, about two seemingly opposite individuals finding solace, strength, and passion in each other. This age-old tale served as the perfect inspiration for my novella, but with a fresh, modern twist that resonates with today’s readers.

Opposites Attract: Just like the Beast, Elijah Stevens is a character who hides from the world. Once a proud Marine, an accident left him physically and emotionally scarred. His journey is one of self-acceptance and finding the courage to step out of the shadows. Enter Lucas Crane, our modern-day Belle, whose bright spirit and unwavering curiosity set the stage for a romance that’s as healing as it is passionate.

Hurt/Comfort: A central theme in both stories is the delicate balance of hurt and comfort. Elijah’s tough exterior is a defense mechanism against a world he feels will only pity him. But Lucas, with his warmth and humor, slowly chips away at those defenses. Their love story is a testament to the healing power of genuine connection and understanding.

The Magic of Voice: Instead of enchanted roses and talking furniture, the magic in “Making It Fierce” lies in the characters’ voices. Elijah’s rich, soothing voice makes him a successful audiobook narrator, while Lucas’s engaging radio show personality draws people in. Their voices become a bridge, connecting them on a deep, emotional level long before they physically meet.

Breathing New Life into Classics: Reimagining a beloved classic like Beauty and the Beast into an LGBTQ romance was both exhilarating and challenging. The essence of the original—a love that sees beyond the surface—remains intact, but the journey and characters are crafted to reflect contemporary themes and diverse experiences. It’s a delicate dance of honoring the past while forging a path that feels fresh and relevant.

Writing “Making It Fierce” allowed me to explore the timeless themes of acceptance, transformation, and the power of love, but through a lens that speaks to today’s readers. It’s a reminder that even the oldest stories can find new life and meaning when viewed through a different perspective.

What’s Your Favorite Classic?

Now, I want to hear from you! Which classic stories do you think would make amazing LGBTQ romances? I’m always on the lookout for new inspiration and would love to hear your ideas. Email me at ianolewis@cruz-publishing.com and share your favorite tales. Let’s breathe new life into more beloved classics together!

Making It Fierce is currently on sale to celebrate pride month for only .99! You can purchase it on Amazon, Apple Books, Kobo, Google Play, Nook, and Smashwords. Or better yet, purchase it from the Cruz Publishing bookstore where I earn a higher royalty. To learn more about me, and my new releases, sign up for my weekly newsletter and you’ll get a complimentary naughty novelette, Justin’s Penance. It’s the tale of a priest struggling to keep his vows, and the manipulative college student who makes him break them.

All About Alex

A couple of weeks ago I interviewed Finn from the upcoming novel, Ignited. This is how I get to know my characters better, and I typically use the style of Andy Warhol’s Interview magazine from back in the 1980s. Now, it’s Alex, the love of Finn’s life turn!

So Alex, If you had to pick a theme song for “Ignited,” what would it be, and why should readers hit play on their preorder to groove along with your story?

If I had to pick a theme song for “Ignited,” it would definitely be “Born This Way” by Lady Gaga. The song speaks to me on a personal level, as I’ve recently come out of the closet and embraced my true self. Just like the lyrics say, I was born to be brave and to embrace who I am, no matter what society says. My journey in “Ignited” mirrors the message of the song—finding the courage to be authentically me, despite the challenges and doubts along the way.

If you could take a road trip with any three characters from “Ignited,” who would  you choose as your co-pilots?

Well Ian, If I could take a road trip with anyone from “Ignited,” it would definitely be Finn, the love of my life. There’s something about hitting the open road with him by my side that just feels right. Plus, I could use the quality time together to deepen our connection and perhaps have a few naughty adventures!

And of course, I couldn’t imagine a road trip without my sister, Willow. She’s not only my sister but also my best friend. Having her along would guarantee endless laughs, heartfelt conversations, and probably a few sibling squabbles along the way. But hey, that’s all part of the fun, right?

Last but not least, I’d have to invite Daniel. Not only is he an incredible friend, but he’s also an amazing cook. I can already picture us pulling over at scenic spots and Daniel whipping up some delicious meals for us to enjoy together. Who wouldn’t want to hit the road with such an awesome crew?

 Imagine you’re stranded on a deserted island with only one character from “Ignited” for company. Who would you want by your side, and why should readers preorder to discover the unlikely alliances formed in your novel?

If I found myself stranded on a deserted island from “Ignited,” there’s only one person I’d want by my side: Finn. Being alone with him, surrounded by nothing but the sound of the waves and the warmth of the sun, sounds like a dream come true. We could explore the island together, build a shelter, and spend our days just enjoying being together.

Just the thought of being alone with Finn fills me with excitement! I can imagine us watching the sunset together, holding hands as we talk about our hopes, dreams, and fears. And as the stars light up the night sky, we’d cuddle close, and do what we love doing best. You’ll have to read the book to know what that is. (wink)

Thanks for agreeing to this interview Alex! I know you’re busy with your many business interests, so I really appreciate you answering a few questions.

If I were being smart I’d keep my mouth shut. But since you twisted my arm I’ll answer your questions.

My big, audacious dream? Well, on the surface, it might seem like I want to rule the world of business. And sure, that’s part of it. I’ve always been driven to succeed, to climb the corporate ladder and make a name for myself. But if I’m being honest, there’s something even bigger driving me—a dream that goes beyond corner offices and boardrooms.

What I really want, more than anything, is to feel comfortable in my own skin. For so long, I’ve hidden behind a mask, afraid to let anyone see the real me. But now, thanks to Finn, I’m starting to shed that mask and embrace who I truly am. He’s shown me that love isn’t about hiding your flaws; it’s about celebrating your strengths and accepting your vulnerabilities.

So, yes, part of my dream is to conquer the business world. But more importantly, it’s about conquering my own insecurities and fears. With Finn by my side, I know I can achieve anything—both in business and in life. He’s not just part of my dream; he’s the heart and soul of it.

This is our last question. What prompted you to go on a gay cruise in the first place?

Why did I choose to go on the bear cruise? Well, let’s just say I had recently experienced a significant shift in my world—a change that left me seeking something I couldn’t quite name. And what better way to embark on a journey of self-discovery than on a gay cruise?

The allure of being surrounded by hot guys, free from the constraints of societal expectations, was too tempting to resist. It felt like an opportunity to explore a part of myself that I had long kept hidden, to embrace a side of me that yearned to break free.

So, I boarded the ship, eager to unravel the mysteries of my own desires and to discover what awaited me on the open sea. And what I found was beyond anything I could have imagined—a voyage of self-discovery, passion, and unexpected connections that would change the course of my life forever.

If you’re intrigued by the allure of the unknown and crave a journey that will keep you guessing until the very end, preorder “Ignited” now and prepare to set sail on an adventure you won’t soon forget. Reserve your copy today from your favorite retailer by clicking here.